The ancient town of Luang Prabang situated in northern Laos, was designated a UNESCO World Heritage Site in 1995. Considered by many travellers and writers as being the heart of Laotian culture, the tiny town is encircled by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers. Here visitors are subjected to an inflamed economic bubble that does not apply to the rest of the country. Being Laos' premier tourist destination and (arguably) Southeast Asia's most beautiful spot, ironically tourists will pay more for the innate pleasures of eating, drinking and sleeping than they would in the country's capital city Vientiane.